This is the other article mentioned by President Peter - it presents the Key Elements to a Healthy, Growing Club as seen by Mark Huddletson, a past Membership Director for Rotary District 9520 who was instrumental in chartering the Rotary Club of Seaford, SA.
 
"This blog didn't start out as a blog; but a presentation. I get a number of requests to talk to clubs and at district training events about the process of chartering the Rotary Club of Seaford. In this environment of falling membership and closing clubs, getting a new club up and running is somewhat of a novelty! We chartered with 21 and less than a year later we have had a net increase of 7, so I am now in a position to comment on its healthy growth.

"I think it's worth noting that these five elements were not drafted up prior to starting the club by some think tank. They have been determined with a retrospective view of what has been important and successful over the last year or so. Some of these things I had known all along would work, but some discoveries have been somewhat serendipitous. These are ranked in order of importance, and whilst they HAVE been extremely successful at Seaford, I believe they can be employed at ANY club."
 
 
Other thought-provoking articles can be read here, this particular contribution 'Who's for an Omelette?' is thought provoking.