Rotary, like any business, has customers.  For us, those customers are our members and we must provide value to assure satisfied customers.  The key to attracting and retaining young professional 'customers' is presenting a Value Proposition that is attractive.
 
In a previous post, I discussed the Young Professional (YP) Membership Development project I took on in District 6930. I put together a survey of ten questions designed to get at the core of what brought those members into Rotary, why they stay, what they want, and what challenges they face. From this, we learned that young professionals are looking for networking and mentorship, but have concerns about time, money, and family commitments. Fortunately, Rotary has considerable value to offer in all of those areas.